Spam doesn't work!

Big news on the networking front...SPAM DOESN'T WORK!

When I joined my company, advertising on Facebook was kind of a new thing. People were looking for new ways to advertise what they have without paying the cost of ads. So, up sprang all of these buy sell trade Facebook groups. Within these groups, people realized, hey- I can post here, for free- and reach potentially tens of thousands of people a day. And, thus was born- Facebook spam.

Well, there are lots of ways to do this, you can buy an auto-poster that will post to hundreds of groups a day on your behalf. I call these- spambots. Robots programmed to spam the millions without emotion. Very impersonal. And, highly ignored.

Then there are those who copy and paste into hundreds of groups a day. While a tad more personal, since they are real people actually propelling carpal tunnel into their fingers and wrists, it's still spammy and really just a motion of selfishness. Join my team! It'll change your life! (And give you tons of medical issues down the road!)  

And then there are those who are just kind of mediocre at it, they'll post locally and just throw a few pictures up, or comment on posts from those seeking out employment. A lot more relational, and personal. But, still- spammy, since ALL you are doing is prospecting- not REALLY offering something of value. 

I'm not arguing that NO ONE ever sees results like this, a top leader in MY company got there by doing one of these things. She was essentially the first in our company to try it and she put in countless hours doing it. Was it worth it for her? Absolutely. But now, everyone is doing it- so it's getting pretty annoying and overwhelming.

I'm also not saying you wont find my name out there "spamming". I am one of those mediocre types, I'll throw it out there a few times, but in my local area, I focus more on building my client base and offering my services as a local business. It's not to say, I don't prospect, because, I do that too. I've seen a few small rewards from my efforts, but not enough to invest in a spambot.

What I have seen more success in, is relationship building. Offering value, and the opportunity to change lives, for real. See, when you shift your focus from JOIN MY TEAM and MAKE ME MONEY, to....I can really help you with my product, or I can really help you get out of this tough situation- you will see more success. You need to be real with people, be yourself. It might take you a little longer to get where your going, but you will have a more focused, more dedicated team. And, in the long term, residual view- that is way more important.