Tuesday, September 9, 2014

Keep it......Simple!

So, you just spent your entire life savings on a starter kit for your new business. You are feeling, buyers remorse, right? A lot of fear, doubt, uncertainty.... And NOW, your sponsor is telling you: You need to have all these fancy new displays and tools and  you have to have things just right, and oh yeah- go sign up for every single event you can get into- to get your name out there!

Ok, stop.
Take a breath.
Now, call your sponsor and tell her to calm down.

Listen to me. Keep it simple!  You do NOT need fancy displays, unless you joined a fancy display company- stop worrying about it. Your customers do not know what you "should" have for displays or even inventory. They do not know what it's "supposed to" look like. So, use what you've got on hand! You will be so surprised at how creative you can get with the things you have laying around your house.  Take a day, and just figure out what the basic needs are, and then make that happen!

Events. Let's just think about this. They cost money. They are long, and exhausting. You do NOT need events!  Events are for networking, and prospecting new people for home parties and teammates, NOT for making sales. If you go into an event with the mindset you are going to clear $500 every time- you are going to burn out and get frustrated and mad.  Save events for when things are slower, when you need new  and fresh leads on parties.

To get your name out there, do some free activities. Have a launch party at your house- or, in a local community center- or a friends house. Somewhere FREE.
Pick up the phone and call people.
Talk to everyone!
If you can, wear your product- if you can't wear it, bring samples with you everywhere!

Get out there and do some legwork, after all- it's a head start on that bikini body you've been wanting, right?

Also, lets talk about recruiting.  One of the fastest ways to get burnout, is by expecting too much in too short of time. You do NOT have to get to the top of the company in 30 days.  You can make a goal to hit the next rank in that time, but let's break it down into actionable steps.
Say, you want to add 3 people to your team in 30 days. You might actually get that done, given the excitement you have when you join- it's highly contagious. But, let's not give up and quit if they aren't quite lining up at your doorstep to jump on with you.

Everyone needs to read/hear/see something up to 7 times before they really "get it". So, keep following up with everyone. It takes approximately 90 days to cycle, so, work  you do today- could see a breakthrough in around 90 days...IF you continue to follow up!  And, if this is a new company or a new product in your area, and you are one of the first in your community..keep this in mind. It can take up to 2 years for a brand/company/product to become "familiar" or "branded" in an area. So, even if your company is 4 years old, if you are one of the few in your area, give yourself a 2 year goal to get it out there and get people familiar with it. You want people to associate that product with you in 2 years- because, you know who they will trust and call, right? YOU!

So, keep things simple. Don't try to have the biggest and best displays right off the bat, use what you have, and add a little bit here and a little bit there until you are comfortable. Don't spend money you don't have on things that aren't going to make you tons of money. Focus your efforts on money producing activities. Focus on relationship building and creating a solid base for your business. Learn all you can about your company, and how to run it smoothly so that when you do build up and grow- you can teach others how to do it, too.

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